Back to Basics
As we enter the height of the Summer months, I have taken the opportunity to reflect and update Rue Franklin, our product offering and our website. We are going back to basics!
While I have loved testing, learning and experimenting with all these different products I have now been able to refine it down to two key items: original art and totes!
The mission of Rue Franklin is to “bring art to life” and that means two things:
1. Creating inspiring artwork
2. Bringing it off the walls and into life!
Making art accessible is central to this mission, and so by focusing on original artwork I can continue to create bright, fun and meaningful pieces of art, and by complimenting this with tote bags I can allow art to come out into life, into LIVING and into our daily practices.
If you have been following me on instagram (@ruefranklinart) you know that I have been trying to seek out really great authentic content creators that align with our brand values and mission. I have learned so much about the creator industry through this process - the good, and the bad! However, I have found a small group of really great creators that I feel would really appreciate the purpose of Rue Franklin and what we are trying to achieve.
My wish is that they can reach more people who are looking to bring a pop of colour in their day, who appreciate accessible art and want to showcase cool new designs as they go about their daily lives.
I hope you look at the tote bags and say "That's #TotesMe!" - shop the #TotesMe Range here.